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The "Buy Used" Option on Amazon

Update Earlier this week Amazon made yet another change to its platform, this time affecting the information displayed inside the buy box on the product detail page. If any of your listings are […]

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Amazon Presents Vendors with New Hurdle

What We Know At the beginning of the year, brands noticed that Amazon began to remove certain comments on reviews. The comments removed contained information like email addresses, URLs, and phone […]

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Amazon Updates its Customer Questions and Answers

Update As many brands are aware, Amazon began making changes to its internal response filtering system at the beginning of the year.  We believe many of the changes are being made in order to […]

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The Manufacturer Badge on Amazon

The Manufacturer Badge On Amazon, vendors have the option of displaying a badge next to their handle when posting a response to a question or review. That badge is the "Manufacturer Badge", and […]

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Organic vs. Paid Search Rank

Scaling the Digital Shelf With the advancement of e-commerce, we have seen that shopping habits have evolved. Because of this, brands have to change their tactics in order to maximize their share […]

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Spotting a Fake Review

The Good, The Bad, and The Ugly In the vast world of e-commerce, reviews are seen as one of the most powerful references when making a purchase. Products with positive reviews are more likely to […]

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The Amazon Marketplace: The Good, The Bad, and The Counterfeit

Counterfeiting in a Modern World Picture this: Your brand just created the perfect product, a mountable cupholder that you name “Cupable”. Cupable is the first of its kind, creating a new […]

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Structuring Your Amazon Advertising Account

Amazon Advertising 101 Advertising is often seen as one of the earliest forms of business communication. Dating as far back as 2000 B.C, advertising has always been a way to promote a service or […]

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Building a Data-Driven Team for Your Business

How to build a data-driven team Technologist Douglas Merrill once said, “Big data isn’t about bits, it’s about talent.” In the modern age of business, every decision that a company makes is based […]

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Is My Brand Up To Date on Amazon?

Amazon Encourages You to Stay Up to Date Did you receive the new Amazon update email? Even if you did, you need to make sure that your brand is up to date before the new guidelines roll out.

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